Tuesday, Paris Hilton said an emphatic YES!  Her fiance Chris Zylka proposed with a 20 carat pear shaped diamond ring worth an estimated 2 million.  Will this amazing ring start a new trend for upcoming proposals?  We hope so!  Read More...

Russia produced some of the biggest diamonds in 2017!  Read More...

Sid Potts, Inc. LOVES stories like this and we love BIG Diamonds.  Read More...

Inspiring Estate Art Deco Jewelry from Sotheby's. Sid Potts, Estate Show is April 11th - April 16th. Our Estate Show will have hand picked collection of Art Deco and other periods from the past that are a must see. Read this article from the well known and respected Sotheby's Auction house describing Art Deco Jewels Read More...

 Sid Potts, Inc. specializes in believes life is a Red Carpet so wear your statement earrings everyday. We have a large selection of one of a kind, classic and designer long earrings to make a Statement wherever you go.  Read More...

Sid Potts, Inc. searched for years for the perfect locket design for our store. In 2015 we started carrying Arman Sarkisyan lockets in 22-karat gold and their stunning jewelry designs.  Read More...

Sid Potts, Inc. is in the Holiday Gift Guide and interviewed under "Retail Shop Talk" Great Read and we are glad to support this New Local Magazine! Read More...

If diamonds are forever, it’s not because they’re indestructible, but because our desire for them is. This article explains why Diamonds are a Obsession and that is WHY it's the FIRST gift of Choice!  Read More...

A new world auction record for any diamond of any colour was set today when the sensational Blue Moon Diamond sold for CHF 48.6 million ($48.5 million) (over $4 million per carat) at Sotheby’s in Geneva (estimate: $35-55m). Among the world’s largest known fancy vivid blue diamonds, the exquisite stone weighing 12.03 carats, boasts internally flawless clarity and truly outstanding color. Read More...

Peridot is August Birth Month color! The fresh lime green of peridot is its distinctive signature. Learn more about Peridot from the LINK Read More...